I build and run the systems small businesses grow on.
Marketing, websites and brand, plus automated AI workflows that run your day-to-day more efficiently and give you a clearer picture of what’s working, from inventory to staff training. For owner-led and multi-location businesses. It starts with a free audit, and I can stay on as your part-time marketing director. Rochester, NY and remote.
Here to refer a business or partner with me? Start here →
Find it. Fix it. Build it. Keep it running.
Every stop is complete on its own. Start where you are and stop when you have what you need.
01 · Find
See what’s wrong
Before anyone spends a dollar, find out what customers actually see.
Presence AuditFree · about a minuteYour score and every check, with the evidence, right away. The fix plan is $79.
02 · Fix
Fix the basics
Wrong address, old hours, duplicate listings. The leaks that quietly cost customers.
Presence Fix$349We fix your listings together in about ninety minutes, then re-check at 30 days.
03 · Build
Build what’s missing
A site, a brand and a system that work together.
Launch Site$500 flatA small website, live in 24 hours. Branding & SocialBook a callLogo, brand files and posts that agree with each other. 14-Day Growth Sprint$2,000Two weeks to a marketing system with tracking and a dashboard you can read.
04 · Run
Keep it running
Someone who owns it every month, so it doesn’t drift back.
BrandBuilder$399/moThe platform that keeps the Sprint’s system producing. Cancel anytime. Brand Ops$1,200 – $4,500/moA part-time marketing director. Plan, run, report, every month.Systems that keep your business running.
Inventory, training and client operations. Each one starts from a baseline I’ve already built, then gets fitted to how your business works. Scoped and priced per business.
InventoryKnow what you have
What’s on hand, what’s running low and what to reorder, in one place your team keeps up to date.
TrainingTrain every location the same way
Staff guides and a training portal, so every new hire learns your way of doing things and the brand stays consistent from store to store.
Client operationsRun many clients from one system
ClientOS: one operating system for practices that juggle many clients at once.
The systems behind everything I make.
Every post, page, audit and plan comes out of tools and routines I’ve built and use every day. They keep the work consistent, checked and on time, and many of them can run for your business too.
Daily contentA content system that runs every day
Each day’s idea comes from what’s happening in your business: a new location, a new offer, an event, a busy season. We check what people are searching right now so it’s timely, then write it for each platform and fact-check it. You approve before anything posts.
Presence checksEverywhere you show up, checked
Google, Apple Maps, Bing, Yelp, Facebook and booking sites, compared and listed with what doesn’t match.
Free roadmapWhat you need, in order
After a first look, we put what you need in order and turn it into a roadmap, free.
Design researchDesign with reasons behind it
A look at your competition first, a short set of design rules, and the finished work checked against them.
Launch checksDone means it works
Pages, forms, links and share previews tested on the real address, on a phone, before launch.
Fact checksEvery claim has a source
Prices, quotes and facts checked before publishing, and no client named without permission.
Built for owners, and the people who support them.
You own and run a business
Owner-led businesses, franchises and growing brands. We start by looking at what you need and building a plan together.
Start with a free audit → EcosystemsYou support a community of owners
Accelerators, chambers, business districts and founder communities that want good help for their members.
See how we can work together → CollaboratorsYou serve the same owners we do
Agencies, studios and software or AI providers. Sometimes a simple referral, sometimes a project we take on together.
Start a conversation →Real businesses, running on real systems.
Two restaurants, one owner, several systems working together.
Mac’s Pizza Shack and Tucker’s Tavern sit next door to each other and share an owner. We built each its own website, a staff training app with step-by-step videos and quick-reference guides for every station, and one inventory system both restaurants count in, with low-stock alerts, deliveries and waste tracked in one place, so the owner can see what’s running low before it runs out.
A salon that had moved, and an internet that hadn’t caught up.
Tina’s Natural Nails, Hair & Spa in Rochester is the first business in the Lift Up Local Fund. Her business information disagreed across 20+ online listings, and a maps app was sending new clients to an address she’d left. It’s common after a move, and it’s fixable.
- A real price menu on her website, with current prices as text
- Privacy and terms pages published
- Dead social links repaired
- Regular posts on her Facebook and Instagram
I help you bring your vision to life, and keep it running.
I’ve spent more than twenty years across enterprise consulting, healthcare brands and owner-operated businesses.
We start by figuring out what you need, putting it in order and turning it into a roadmap, always free. Then you decide what to do next. If you’d like to work with me, we scope the work and set a timeline together. Every part of every project is tracked and shared, so you always know where things stand.
The Lift Up Local Fund
Community-funded growth support for local businesses that need it. Anyone can nominate and contribute.