Branding

Look like the same business everywhere you show up.

Your logo, your pitch deck, your cards and your website all tell people who you are. I make them agree with each other, and I make sure the files work wherever they need to, from a phone screen to a stage.


Recent work

Identity, decks and the web.

Suretys investor deck slide, Suretys is a win for all, on a meeting room screen
Suretys

An investor deck people actually look at.

A full investor deck for a fintech company, designed slide by slide: the story, the icons, the photo work and the layout, built to hold a room.

  • Pitch deck design
  • Custom icons
  • Photo manipulation
  • Layout system across every slide
Water Bear Ventures business card held in a hand
Water Bear Ventures

An identity for a venture firm.

A faceted bear mark and a full system around it, carried from the business card to the pitch deck to the documents.

  • Brand identity
  • Pitch deck
  • Collateral
  • Messaging
Original Capital presentation slide, Go for broke, on a large stage screen in front of an audience
Original Capital

Presentation design for the big screen.

An annual-meeting deck built to be read from the back of the room: bold headlines, one argument per slide, and illustration doing the work a chart can't.

  • Presentation design
  • Stage-scale slides
  • Illustration-led storytelling
Matterhorn Venture Management logo: a navy mountain mark and wordmark
Matterhorn Venture Management

A logo and a website for a financial operations firm.

A mountain mark and wordmark, carried into the firm's website and workspace, for a boutique firm serving venture capital fund managers.

  • Logo mark and wordmark
  • Website design
  • Workspace banners
Silver Bear Revenue brand board: logo, alternative logos, color palette, fonts and visual applications
Silver Bear Revenue

A brand board, start to finish.

One page that holds the whole brand: the logo and its alternates, the color palette, the type, and how it all looks in use.

  • Logo and alternative logos
  • Color palette
  • Type system
  • Visual applications
Beckoning Path brochure with a map, next to a phone showing the welcome guideBeckoning Path welcome guide on a phone, angled to the right
Beckoning Path

A welcome guide, in print and on the phone.

A welcome brochure with a map, and the same guide made to read on a phone, so visitors can explore the place either way.

  • Welcome brochure
  • Map
  • Phone-ready version
Zipline Creative logo: the stacked wordmark on a dark background
Zipline Creative & BrandOps

My own brands, held to the same standard.

The Zipline Creative mark, and the BrandOps brand: guidelines covering typeface, color, iconography, imagery and app design, plus the brand evolution framework behind it.

  • Zipline Creative logo, one-line and stacked
  • BrandOps brand guidelines
  • Brand evolution framework
Tucker's Tavern logo: a gold bulldog above the Tucker's Tavern wordmark on navy
Tucker's Tavern · Macedon, NY

A logo reworked for the web.

The tavern's bulldog logo, reworked and edited so it holds up on the website, and carried into the site's navy and gold.

  • Reworked and edited for the screen
  • On the first screen of the website
  • Navy and gold carried into the site
Mac's Pizza Shack logo: a black and white illustrated portrait
Mac's Pizza Shack · Macedon, NY

A logo redrawn from scratch.

The restaurant's mark, redrawn as a vector, so it stays sharp at any size, on a sign or a screen, and the business has a master file it didn't have before.

  • Redrawn from scratch as a vector
  • Sharp at any size
  • A master file the business now owns
Next step

Let's talk about how you look.

A free call. Bring your logo, your deck, your cards, whatever you have, and I'll tell you what I'd keep and what I'd fix.

Book a free call