The tools and routines behind the work.
I’ve built the systems I use to plan, make, check and track everything. They’re why the work stays consistent and on time, and many of them can be set up for your business too.
AI helps with the first draft. A person approves everything.
The repetitive parts
Looking things up, first drafts, organizing and checking. It saves hours and keeps the work consistent.
The judgment, and the final yes
Reviewing and editing every piece, and deciding what gets sent, posted or published. That step is built into the tools, so it can’t be skipped.
What each one does, and where it’s running.
A content system that runs every day
Each day it picks one idea for one audience, writes a version for each platform, designs the images and checks every fact against its source. You approve before anything posts.
Running now: Zipline’s own posts, and Tina’s salon posts on Facebook and Instagram. See the posts →
Everywhere you show up, checked
It looks up a business everywhere it appears online, from Google and Apple Maps to Yelp, Facebook and booking sites, and lists what doesn’t match, with a link to each.
Running now: the free Presence Audit and every Presence Fix. See the Presence Fix →
What you need, in order
After a first look, we figure out what you need, put it in order and turn it into a roadmap. That part is always free. Then you decide what to do next.
Running now: every first conversation. See the route →
Design with reasons behind it
Before designing anything, I look at what others in your field do, write a short set of design rules, and check the finished work against them so it never looks like the last project.
Running now: every site and brand. See two recent sites →
Done means it works
Nothing is called done until it works at the real address, on a phone: the page, the forms, the links and how it looks when someone shares it.
Running now: every Launch Site. See Launch Site →
Your site, checked on a schedule
Client sites are checked regularly, so if one goes down or a key link breaks, I know about it.
Running now: client websites, including Tina’s since her launch.
Every claim has a source
Every price, quote and fact is checked against where it came from before it’s published, and no client is named without their permission.
Running now: everything on this site and every post.
Nothing slips through
A daily routine keeps intros, leads and follow-ups moving, so nobody waits on a reply.
Running now: my own client conversations.
You always know where things stand
Every part of every project is tracked and shared with you, from the first conversation to launch and beyond.
Running now: every client project.
Want these running for your business?
Many of them can be set up around your brand: the content system, presence checks, site watch and project tracking. Let’s talk about which would help most.
Book a call